The world of possibilities in blending teas is immense, but no matter how inspired and informed the new blend you created and fell in love with last week was, commercial success is not guaranteed. Success depends on understanding how the art and the science of tea blending work together. This class starts with exploring how we find the inspiration for the ideation of a tea blend. Then step by step we look at the research, planning and leg-work required to carry the project to its successful completion.

This includes how once the flavor, aroma, mouthfeel and visual profiles are perfected, science, technology and effective operational management systems are necessary to ensure that each blend performs consistently.

We look at how organoleptic evaluations identify all the key desirable characteristics that define the product are used to evaluate all future iterations during development and processing. And what analytical measurements are taken to establish and maintain specifications throughout all production steps to ensure consistency, machinability, regulatory compliance and profitability.

This class will have universal appeal to almost everyone in the tea trade who engages in the creation of enhanced teas – from tea shop owners and branded companies to wholesalers, importers and even tea growers. ADV.13: The Art of Flavoring, Blending and Scenting Part 1 is the first in a two-class series. The course author is Brian Keating. Click here to read his bio.