ADV.13 Art of Flavoring, Blending, Scenting Tea Part 1

The world of possibilities in blending teas is immense, but no matter how inspired and informed the new blend you created and fell in love with last week was, commercial success is not guaranteed.

$285.00 USD

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What you will learn

  • The essential steps for successful tea blending.
  • What to consider in the formulation and production of loose leaf, single serve, and RTD teas.
  • How to ensure that the key profile characteristics of your blend remain consistent from ideation to final product.
  • How to evaluate whether to do your own blending in-house or work in partnership with a flavoring company.
  • How to set up your own tea blender’s workspace, what equipment is needed, etc.

Overview

The world of possibilities in blending teas is immense, but no matter how inspired and informed the new blend you created and fell in love with last week was, commercial success is not guaranteed. Success depends on understanding how the art and the science of tea blending work together. This class starts with exploring how we find the inspiration for the ideation of a tea blend. Then step by step we look at the research, planning and leg-work required to carry the project to its successful completion. This includes how once the flavor, aroma, mouthfeel and visual profiles are perfected, science, technology and effective operational management systems are necessary to ensure that each blend performs consistently. We look at how organoleptic evaluations identify all the key desirable characteristics that define the product are used to evaluate all future iterations during development and processing. And what analytical measurements are taken to establish and maintain specifications throughout all production steps to ensure consistency, machinability, regulatory compliance and profitability. This class will have universal appeal to almost everyone in the tea trade who engages in the creation of enhanced teas – from tea shop owners and branded companies to wholesalers, importers and even tea growers. ADV.13: The Art of Flavoring, Blending and Scenting Part 1 is the first in a two-class series. The course author is Brian Keating. Click here to read his bio.

Description

The world of possibilities in blending teas is immense, but no matter how inspired and informed the new blend you created and fell in love with last week was, commercial success is not guaranteed. Success depends on understanding how the art and the science of tea blending work together. This class starts with exploring how we find the inspiration for the ideation of a tea blend. Then step by step we look at the research, planning and leg-work required to carry the project to its successful completion.

This includes how once the flavor, aroma, mouthfeel and visual profiles are perfected, science, technology and effective operational management systems are necessary to ensure that each blend performs consistently.

We look at how organoleptic evaluations identify all the key desirable characteristics that define the product are used to evaluate all future iterations during development and processing. And what analytical measurements are taken to establish and maintain specifications throughout all production steps to ensure consistency, machinability, regulatory compliance and profitability.

This class will have universal appeal to almost everyone in the tea trade who engages in the creation of enhanced teas – from tea shop owners and branded companies to wholesalers, importers and even tea growers. ADV.13: The Art of Flavoring, Blending and Scenting Part 1 is the first in a two-class series. The course author is Brian Keating. Click here to read his bio.

$285.00 USD

-
+

Customer Reviews

Based on 4 reviews
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A
Alecha

The course was very thorough in laying the foundation in every aspect of tea blending. The history, manufacture, marketing, regulations etc. It's all there to ensure WTA graduates are well trained & prepared.

K
Kelly

I enjoyed this course and look forward to learning more about blending in the future.

L
Lori

This is an exciting and informative class. I can't wait to start part 2!

J
Judi

Very informative and interesting lecture notes.